Bahama Bob's Rumstyles
Tuesday, June 20, 2017
Atlantico Introduces a Bold New Look for the Line
Atlantico Rum, from the Dominican Republic, is introducing a bold new look. It is inspired by classic ceramic tiles found throughout the Caribbean, creating a fresh, distinct design that clearly stands out from other rums.
"We love the Caribbean, particularly our home in the Dominican Republic. The people, food, culture and lifestyle are simply incredible. We wanted to find a way to capture the vibrancy and flavor of the Caribbean in our packaging while doing it in a classy way that is different than any other rum," said Brandon Lieb, Atlantico's Co-Founder. "With our new look, we are communicating Atlantico's hand-crafted credentials, unique process and flavor notes while transporting the imagination as much as the palate," adds fellow Co-Founder Aleco Azqueta.
Atlantico sourced materials from all over the world to achieve its design goals. The bottles, produced in France, are rounded with a heavy glass base. The wood and cork closures come from Portugal and are debossed with an updated Atlantico logo. All labels come from Northern California and include tasting notes, raw material information, barrel types used, individual bottle numbers and the signatures of the two founders. The designs are the work of Los Angeles-based luxury design firm M+. "I couldn't be happier with the new design," adds singer Enrique Iglesias, who is a partner in Atlantico. "It has a timeless, sexy look that captures the spirit of the Caribbean."