Bahama Bob's Rumstyles

Thursday, August 10, 2017

Sailor Jerry Reveals a Special New Bottle Design

     William Grant & Sons has launched a new limited-edition bottle that was introduced to reinforce the Sailor Jerry’s “premium” credentials.   The new bottle was introduced to emphasize the brand’s extensive tattoo personality and to jump off the shelf in retail and bar exposure.   The new design sports a glossy black concealed wrap that offers tribute to the tattoo designs of the late Norman ‘Sailor Jerry’ Collins.
     The bottle image features an iconic hula girl, much like many of Collins’ early tattoo artist days, inking fellow soldiers and sailors at his tattoo parlor in World War II-era Hawaii.   It also features the brand’s famous anchor, a traditional symbol of stability, which takes us back to Collins’ professional sailor roots.   The limited-edition bottle is available in major markets at an suggested price of $26.50 while inventory is available.
     The Spirits Business named Sailor Jerry the 2017 Rum Brand Champion along with hitting the million-case sales plateau for the first time along with continued success in the US.