Pusser's is offering some new expressions to Great Britain and the Continent this year. Nothing new on the horizon for the US market though. We will still have out usual Blue Label and Red Label versions.
Pusser’s
Rum has lowered the abv of its Blue Label and launched a Spiced expression to
attract the navy and a younger audience.
In an
effort to regain distribution with naval bases and mess bars, Pusser’s has
lowered the abv of its flagship blue rum to 40% – the maximum strength allowed
in military bases.
The
new 40% abv expression, which contains the same blend of rums as its 54.5%
predecessor, will be rolled out this summer at a new, lower RRP of £20. The US
and US Virgin Islands will continue to get the Pusser’s Blue Label 42% abv rum.
The
original Pusser’s Blue 54.4% will be rebranded as Pusser’s Gunpowder Proof in
new black and gold packaging.
Pusser’s
Spiced Rum
Simultaneously,
the brand will also launch Pusser’s Spiced, a 35% abv blend of rums steeped in
ginger, citrus, vanilla, cinnamon, anise and other spices for seven days.
George
Freegard, international brand manager for sales and procurement at Pusser’s,
said: “With the launch of Pusser’s Spiced, we hope to attract a younger
audience with the rum’s unique ginger qualities.”
The one thing about living in the US, is we are the last to get the new cools rums in this world. Oh well, there are so many good things I don't need to dwell on the not so good. ;o)
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