Celebrating
the 30th anniversary of the Joy Spence Appleton Estate Rum Experience (JSAERE), J. Wray and Nephew has launched a premium 30-year-old rum. Only
4,000 bottles of the rum will be sold globally, making the rum an extremely
rare limited edition. It is the second time in 10 years that Appleton Estate
has released a 30-year-old expression, part of its ongoing efforts to lead the
rum industry's global trend towards premiumization.
While, like
its predecessor, the youngest drop of rum in this offering has been aged for at
least 30 years, the inclusion of rums aged over 50 years in this new
expression, creates “a distinguished, and one-of-a-kind sipping experience,”
according to the release. The blend is said to feature notes of vibrant
vanilla, toasted oak, ginger and warm cinnamon with a smooth and long, spiced
honey finish, and is best served neat to appreciate the flavors.
The JSAERE
opened its doors 30 years ago to share the 269-year-long history from cane to
cup. Joy Spence has the honor of being the first woman in the world to hold the
position of master blender in the spirits industry and has been able to witness
over the past couple of decades the increased popularity of Jamaican rum in
markets globally.
Spence told the media, “When I first joined
the industry, rum was pretty much a standard spirit that was served with colas
or juices. Appleton Estate was one of the first companies to see the potential
for premium rum and we were at the forefront of developing and defining the
premium rum category,”. “We have launched several premium limited
editions to highlight the rich complexity of premium rums and to demonstrate
that they can be enjoyed in the same way as a scotch or cognac. We have been
educating consumers globally on the joy of premium aged rums.”
Appleton Estate 30-Year-Old
is available currently at select retail locations, including the Joy Spence
Appleton Estate Rum Experience in Siloah, St Elizabeth, Jamaica.
Read More at http://www.jamaicaobserver.com/business-report/appleton-estate-releases-30-year-old-limited-edition-rum_144665?profile=1056
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