Tuesday, July 17, 2012
These changes in the board come on the heels of the addition of Ron Anderson, from Diageo as Chief Commercial Officer. Mr. Anderson brings 30 years of experience in consumer goods and 25 years in the spirits industry. According to Ed Shirley President and CEO of Bacardi Limited, "This role is designed to give Bacardi a leading edge in executing with excellence with customers globally in both the on and off trade". Mr. Anderson was quoted as saying, "I look forward to working with the team at Bacardi. The sales force Bacardi has in both its core and emerging markets built a strong foundation and I look forward to helping take the portfolio of iconic brands to new levels globally."
It looks as though Bacardi Limited is really serious about it growth in the emerging markets and expanding globally as well. These are serious additions and should help propel Bacardi Limited ahead into a strong position for the next 150 years as a competitive factor in the global economy. ;o)