E. & J.
Gallo Winery announced today that it will be the exclusive U.S. importer for
luxury rum brand Diplomático, a super-premium rum recognized and awarded around
the world for its superior taste, quality, and mixability, and garnering
numerous 90-plus point scores. The deal
will see E&J Gallo import three collections: The Tradition Range $26.99
to $42.99, which includes Reserva Exclusiva; the Distillery Collection $79.99; and the Prestige Range $129.99 to $269.99. Terms of the
agreement were not disclosed. Produced
by Destilerías Unidas SA, the Diplomático Distillery, which sits at the foot of
the Andes Mountains, has been producing rum since 1959.
“Diplomático has built an incredible following
among the leading mixologists and thought-leading bars and restaurants, and we
look forward to continuing that direction as more and more Americans are
introduced to luxury rum.”
José
Rafael Ballesteros Meléndez, Diplomático Rum’s president, said: “As a family
business, we are honored to partner with the Gallo family. We appreciate their
long-term view to building brands, and their commitment to continue growing
Diplomático’s popularity in the US.”
“We
are excited to become the US partner for Diplomático, and look forward to
adding their ultra-premium rums to our growing luxury spirits portfolio,” said
Bill Roberts, vice president and general manager for Gallo Spirits.