Tuesday, July 31, 2018

E&J Gallo to Distribute Diplomático in the United States

     E. & J. Gallo Winery announced today that it will be the exclusive U.S. importer for luxury rum brand Diplomático, a super-premium rum recognized and awarded around the world for its superior taste, quality, and mixability, and garnering numerous 90-plus point scores.   The deal will see E&J Gallo import three collections: The Tradition Range $26.99 to $42.99, which includes Reserva Exclusiva; the Distillery Collection $79.99; and the Prestige Range $129.99 to $269.99. Terms of the agreement were not disclosed.   Produced by Destilerías Unidas SA, the Diplomático Distillery, which sits at the foot of the Andes Mountains, has been producing rum since 1959.
     “Diplomático has built an incredible following among the leading mixologists and thought-leading bars and restaurants, and we look forward to continuing that direction as more and more Americans are introduced to luxury rum.”
   José Rafael Ballesteros Meléndez, Diplomático Rum’s president, said: “As a family business, we are honored to partner with the Gallo family. We appreciate their long-term view to building brands, and their commitment to continue growing Diplomático’s popularity in the US.”  “We are excited to become the US partner for Diplomático, and look forward to adding their ultra-premium rums to our growing luxury spirits portfolio,” said Bill Roberts, vice president and general manager for Gallo Spirits.