Monday, December 22, 2014

Diageo’s Bundaberg Rum Brand: Official Partner of the International Cricket Council 2015 Cricket World Cup.

    " Bundaberg will be the official rum served at next year’s Cricket World Cup.   As part of the partnership with the ICC Cricket World Cup 2015, Bundaberg Rum products will be supplied at a number of Cricket World Cup venues.  ‘We are delighted to be partnering with the ICC Cricket World Cup 2015 and supporting Australia’s biggest summer of cricket with Australia’s favorite rum,” said Adam Ballesty, marketing director for Diageo Australia.   'As friends get together to watch their teams at home, at pubs or in venues across the country compete for cricket’s crowning glory we hope they celebrate every special moment with Bundaberg Rum.'"

    This is Diageo’s second venture into the world of sports sponsorship in the recent past.  It has joined Formula One and now the ICC Cricket World Cup.   This is something new for Diageo and I hope that it is something that other spirits industry companies will follow suit with.
     Bundaberg is the best known rum from Australia and a perfect fit for the ICC Cricket World Cup.  Cricket and Bundaberg Rum, this is a great idea.  ;o)