"
Bundaberg will be the official rum served at next year’s Cricket World
Cup. As part of the partnership with
the ICC Cricket World Cup 2015, Bundaberg Rum products will be supplied at a
number of Cricket World Cup venues. ‘We
are delighted to be partnering with the ICC Cricket World Cup 2015 and
supporting Australia’s biggest summer of cricket with Australia’s favorite
rum,” said Adam Ballesty, marketing director for Diageo Australia. 'As friends get together to watch their
teams at home, at pubs or in venues across the country compete for cricket’s
crowning glory we hope they celebrate every special moment with Bundaberg Rum.'"
This is Diageo’s second venture into the world of sports sponsorship in
the recent past. It has joined Formula
One and now the ICC Cricket World Cup.
This is something new for Diageo and I hope that it is something that
other spirits industry companies will follow suit with.
