Friday, June 30, 2017
Spirits Business has announced its top 10 selling Rum Brands for 2016. There have been some very interesting changes over the past year.
2016: 17.23m Cases - 2015: 17.42m Cases – Percentage of change: -1.09% - Place last year: 2 Having lost its position as the world’s best-selling rum brand in 2014, Bacardi finally has gotten the title in 2016, despite a marginal sales decline. In recent years, the brand has been in a close battle with McDowell’s No.1 Celebration. Bacardi is set to increase its presence in the key US market after moving to the newly formed any Southern Glazer.
2016: 16.60m Cases - 2015: 16.50m Cases - Percentage of change: +0.61% - Place last year: 3 With McDowell’s dropping to number 3 it makes Philippines-made Tanduay Rum the world’s second-largest selling rum brand despite relatively slow sales in 2016. The brand has had solid volume gains since 2013, but it hasn’t hit the record highs of nearly 20m cases back in 2012. Tanduay is the best-selling rum in Asia and available in the US.
2016: 14.90m Cases - 2015: 16.20m Cases – Percentage of change: -8.02% - Place last year: 1. 2015’s best-selling rum brand now finds itself in the third spot. Last year, India’s McDowell’s No.1 Celebration experienced an 8% drop to 14.90m cases, which was the lowest sales in five years. The brand was likely hit by market difficulties in India.
2016: 10.70m Cases - 2015: 10.30m Cases - Percentage of change: 3.88% - Place last year: 4. Captain Morgan rum has maintained a position as the world’s fourth best-selling rum with sales gains of nearly 4%. Captain Morgan increased its sales with new expressions in the past year helping to increase sales. Captain Morgan has also added some punch to its market efforts for the year ahead.
2016: 4.19m Cases - 2015: 4.01m Cases – Percentage of change: 4.49% - Place last year: 5. Havana Club is making headlines as speculation mounted over the prospect of the US lifting its trade embargo against Cuba. Havana Club and Bacardi are still battling over the Havana Club trademark in the US. Havana Club experienced a 5% growth in 2016. Alexandre Ricard, CEO of Pernod Ricard, said that a significant increase in tourism to Cuba has had an extremely positive impact on Havana Club’s sales in airports”.
2016: 2.07m Cases - 2015: 2.04m Cases – Percentage of change: +1.57% - Place last year: 6. Dominican Republic’s Ron Barceló is sold in more than 50 countries. It has continued to have a solid performance in 2016. It hit 2.07m cases. Barceló has not experienced any declines in the last five years, even though its rate of growth has slowed.
2016: 1.98 Cases - 2015: 2.70m Cases – Percentage of change: -26.67% - Place last year – Unranked Contessa was hit hard by market factors in India, and as such experienced heavy sales losses. Dropping the brand below the 2m case mark for the first time in many years. Contessa has a presence in Africa, South East Asia and Middle East and is now ready to open the USA and Canada.
2016: 1.69m Cases - 2015: 1.92m Cases – Percentage of change: -11.98% - Place last year: 7. India’s Old Port Rum experienced a sudden sales drop in 2016, showing a three-year low of 1.69m cases. Indian’s market issues last year like so many other brands.
2016: 1.39m Cases - 2015: 1.04m Cases – Percentage of change: +34.20% - Place last year: Unranked Fabrica de Alcoholes y Licores de Antioquia has for the first time provided its sales data, showing that Ron Medellin rum is the ninth best-selling rum in the world. Columbian made Ron Medellin made an astonishing 34.20% growth during 2016, the fastest growth rate among any million-case-selling rum brand.
10. Appleton Estate
2016: 1.22m Cases - 2015: 1.25m Cases – Percentage of change: -2.40% - Place last year: 8. Having increased sales by 50,000 cases in 2015, Appleton Estate Rum sales had significantly different results in 2016. Volumes have dropped by 2.40%. The growth of Campari’s total rum portfolio was held back in 2016 by the US and Canada following the new naming classifications and packaging updates for three of its core expressions.
Thursday, June 29, 2017
How do you taste rum and really get anything out of the tasting? I hear people tell me that they first sniff then put it into their mouths and swallow. When I watch the people that I serve at a tasting, the majority just slam it back and wonder why they don’t get much out of it. I’m of the conclusion that these are the people that also think “Captain Morgan” is great sipping rum. Rum like any other quality spirit is a very special entity, that takes some time and interest by the taster to really understand and enjoy.
|The Neat Spirit Tasting Glass|
mouth. Taking enough time to allow the flavors to fully develop in the mouth will give you a good basis for evaluating all the flavors the rum is providing.
Next, I slowly swallow the sample to see how it goes through the rear of my mouth and down the throat. This will lead me to how the flavors finish and linger before fading away. If you then sit and savor the total experience you’ll really understand why you do or don not like the expression. Before repeating the tasting be sure to cleanse the palate with water.
It has been my experience that if you follow these steps and take some time to enjoy and truly experience a spirit you will find that there are a number of really fine spirits out there that you may have passed over because you weren’t taking the time to fully sense the expression. Give this method a try I think you will be surprised how much more you get out of tasting spirits.
Wednesday, June 28, 2017
Goddard Enterprises Limited, has concluded an agreement to sell its majority interest in International Brand Developers N.V., owner of the Cockspur Rum brand. GEL has had a long association with the Cockspur brand, dating back to the days when it sponsored the Cockspur Gold Cup Race in the early 1980s. This race and the promotion of it for 15 consecutive years, helped to propel the Cockspur rum brand to the position of market leader.
Following this success, the Cockspur brand had been met with aggressive campaigns from other brands and changing market forces, and so, options were explored to grow the brand. GEL then investigated various options for the future of the brand as it determined that the spirits industry no longer fitted in with its business strategy.
A global search ensued but an eventual offer came from an internationally experienced company in Barbados – Woodland Radicle Limited and its affiliated companies (the “WR Group”) – with a global reputation in brand creation, brand building and activation of beverage brands. The WR Group sees great potential for the Cockspur brand.
The WR Group management team is comprised of Damian McKinney, Steve Wilson and Allan Reinecker supported by local investors. Damian McKinney, who is based in Barbados, was until recently the creator and owner of McKinney Rogers Consulting – a global business execution agency specializing in bringing businesses and brands back to greatness with a very impressive list of global clients and brands. Steve Wilson is a veteran in the creation of global spirits. He was involved with many well-known brands including Bailey’s Irish Cream, Malibu, Ciroc Vodka and Smirnoff Ice. Allan Reinecker is an expert in global finance and business development having concluded many beverage deals globally.
In terms of changes as a result of the sale, the headquarters for Cockspur will be at the WR Group’s corporate base in Woodland, St George. Highly motivated individuals will be recruited to work with a network of distributors globally to aggressively market the brand, while local distribution for the brand will remain with Hanschell Inniss Limited, a subsidiary of GEL. The brand will continue to be produced in Barbados.
Tuesday, June 27, 2017
|Steam in the Upper Windows|
|Distilled Water Coming out the output pipe|
Congratulations to Carlton Grooms, Shawn Martin and of course myself. We worked so well as a team getting all of the systems operating without any problems. The whole system powered up and made distilled water and shout down without any issues. Fun, Fun, Fun, can't wait to do it again with beer in the belly of the pot and we start making real rum.
Monday, June 26, 2017
Heaven Hill’s Admiral Nelson’s rums “infringe” Diageo’s Captain Morgan trademark, this long-running case in Canada’s Federal Court has ruled. In the June 12th ruling, the judge said that Heaven Hill has “directed public attention to its wares and business so as to cause confusion in Canada” the Admiral Nelson brand and Captain Morgan.
This action was first brought against Heaven Hill in 2014, stating that the Admiral Nelson image was “clearly intended” to mimic Captain Morgan in an attempt to “trade upon the brand’s goodwill and create consumer confusion”. The judge has ruled in favor of Diageo, with Heaven Hill being banned from selling, distributing or importing products bearing the Admiral Nelson’s character in Canada. Heaven Hill was also ordered to pay damages to Diageo.
A Diageo spokesman said that “we are pleased with the ruling in the trademark infringement case against Heaven Hill was overwhelmingly in our favor; clearly supporting our view that Admiral Nelson’s product labels infringes on the Captain Morgan trademark”. “Diageo is a global leader owning a collection of well established brands, of which Captain Morgan is one of their most valued characters”. Diageo is committed to defending our intellectual property throughout North America and around the world.”
Sunday, June 25, 2017
The new grass is grown in and the trees have their leaves back on them making the place look so much better. The lake is full and the place is finally looking really good again.
Saturday, June 24, 2017
Rum during the Colonial times here in America was still for the most part in the "Kill Devil" quality. It really had to be mixed with something to be drinkable. This was the birthplace of some very interesting cocktails from the era.
|Flip, The Cocktail|
Landlord May, of Canton, Mass., made a famous brew, he would mix four pounds of sugar, four eggs, and one pint of cream and let it stand for two days. When a mug of flip was called for, he filled a quart mug two-thirds full of beer, placed add four great spoonfuls of the compound, then thrust in the seething loggerhead, and added a gill of rum to the creamy mixture. If a fresh egg were beaten into the flip the drink was called "bellowstop," and the froth rose over the top of the mug.
"Stonewall" was a most intoxicating mixture of cider and rum. "Calibogus," or "bogus" was cold rum and beer unsweetened. "Black-strap" was a mixture of rum and molasses. Casks of it stood in every country store, a salted and dried codfish slyly hung alongside, a free lunch to be stripped off and eaten, and thus tempt, through thirst, the purchase of another draught of black-strap.
No one knows, or ever will know, what New England rum tasted like. The generic roots of rum extends deep into the misty past before there were bottles and labels and such. This is probably a blessing if some of the written descriptions of the early rums are even close to being true.
Friday, June 23, 2017
East Volusia County’s rum history dating back to the 1750’s. A historical marker at 715 W. Granada Blvd. in Ormond Beach is the site of the Three Chimneys, home to the oldest British sugar plantation, sugar mill and rum distillery in the United States. And in the early days of Prohibition that ran from 1920 to 1933, Bill McCoy used a Holly Hill boatyard as a base for his ships that ran rum and other spirits from the Bahamas up the U.S. east coast. According to New York Times articles, he was arrested in late 1923, pleaded guilty and served nine months in jail. With East Volusia County’s history of rum, the Craig family wants to add their name to it. The family has converted an old laundromat into the Copper Bottom Craft Distillery, located at the western base of the Seabreeze Boulevard bridge in Holly Hill, Florida. It is the first licensed craft distillery in Volusia County.
|Copper Bottom Distillery|
Their white rum is one that is an excellent example of craft rums that works very well as a base for the cocktail mixologists and I wish the well in their business. I hope that I get the opportunity to tour the plant in the near future on a trip to the Daytona area.
Thursday, June 22, 2017
|Christopher Columbus Voyages|
|Barbados Sugar Plantation Circa 1600"s|
|Medford, Mass Ship Building and Rum Distillery of Colonial Times|
The Molasses Act of 1763 had called for a tax of sixpence per gallon on non-British sugar and molasses imported into the North American colonies. This measure had been proposed by sugar growers in the British West Indies who wanted Parliament’s assistance to force the colonies to buy their produce, not the less expensive sugar of the competing Spanish and French islands. The sixpence tax was high and, if strictly enforced, would have caused severe hardship for the New England distilleries. Rum was a great social lubricant of the day and was much in demand throughout the colonies, but heavy taxation could put the beverage out of the reach of many in the lower reaches of society. The problem with this Sugar Act was they could not really enforce it. The colonists were smuggling the non-British molasses into the country. Later, the Sugar Act of 1764 was passed. The ever-frugal New Englanders worked their way around the tax by bribing customs officials. British enforcement officers were aware of what was happening, but followed the “salutary neglect" of the colonies. Merchants on both sides of the Atlantic were prospering, so why rock the boat?
It would be these kind of taxes that would eventually lead the colonies to war with the British. Even the start of the war began with rum. Did you know that during his ride Revere made a little pit stop in Medford, Massachusetts at the home of Captain Isaac Hall. Captain Hall happened to be a distiller of rum, and Medford happened to be the rum capital of America at the time. Being a good host, Captain Hall started pouring flagons of rum, and the rest, as they say, is history. By the time Revere saddled up again, he’d "sampled his fair share" of Captain
Hall’s hospitality and “he who came a silent horseman, departed a virile and vociferous crusader, with a cry of defiance and not of fear.” Not surprisingly, Revere was “pulled over” by the authorities (Redcoats) and detained for an hour before being released.
|Paul Revere's Ride 1775|
Tuesday, June 20, 2017
Atlantico Rum, from the Dominican Republic, is introducing a bold new look. It is inspired by classic ceramic tiles found throughout the Caribbean, creating a fresh, distinct design that clearly stands out from other rums.
"We love the Caribbean, particularly our home in the Dominican Republic. The people, food, culture and lifestyle are simply incredible. We wanted to find a way to capture the vibrancy and flavor of the Caribbean in our packaging while doing it in a classy way that is different than any other rum," said Brandon Lieb, Atlantico's Co-Founder. "With our new look, we are communicating Atlantico's hand-crafted credentials, unique process and flavor notes while transporting the imagination as much as the palate," adds fellow Co-Founder Aleco Azqueta.
Atlantico sourced materials from all over the world to achieve its design goals. The bottles, produced in France, are rounded with a heavy glass base. The wood and cork closures come from Portugal and are debossed with an updated Atlantico logo. All labels come from Northern California and include tasting notes, raw material information, barrel types used, individual bottle numbers and the signatures of the two founders. The designs are the work of Los Angeles-based luxury design firm M+. "I couldn't be happier with the new design," adds singer Enrique Iglesias, who is a partner in Atlantico. "It has a timeless, sexy look that captures the spirit of the Caribbean."
She turned 96 last February and is doing very well, she still lives alone and manages everything for herself. I'm very proud of her and her stubbornness to live life on her own terms. Determined to make 100, it is always a joy to travel up and spend some time with here each year at this time.
It isn't a bad thing either for me to get off of the rock for a few days either. After a visit with mom, it is off to Mooresville, North Carolina for a few days to take care of some issues at the house. There are a couple of things that I need to take care of to help make it more salable in the current market. Once I get the work done there it will be back to Key West on Friday and back to work on Saturday. Looking forward to a fun and productive trip.
Monday, June 19, 2017
Announcing a first-time collaboration for the Dominican Rum producer as part of an artist series. Blending art, spirit and the proud Dominican heritage. Ron Barcelo has partnered with neo-figurative artist Ruben Ubiera who has created the first of the limited edition bottle for Barceló Añejo Rum. Inspired by his own personal experiences, the Dominican born, New York raised and Miami based artist created this energized design on a metallic gold background in his signature Postgraffism style.
The interpretation best personifies Ron Barceló Añejo, a golden, amber rum whose bold, rich notes hold woody aromas of butterscotch and toffee with flavors of vanilla, caramel and spice. The Ruben Ubiera Limited Edition Barcelo Añejo 750ml bottle is now available at retail stores in the east coast markets of Florida, New Jersey and New York. It will begin rolling out in other U.S. markets by July 2017. Quantities of the Ruben Ubiera bottle are very limited; only 1,000 cases will be available for the U.S.
Special bottles like this that bring out the taste of good rum with the heritage is a great thing not only for the brand and the artist, but brings an opportunity to share it with the world.
Sunday, June 18, 2017
This week for the first time in over a month we got to return to Baja Honda State park. It was a beautiful sunny day that we spent out on the Kayak and the boat just soaking up the sun and the sea. I just wish that schedules and weather would get back to normal soon and we can spend more time out on the water and specifically at Baja Honda.
Saturday, June 17, 2017
|Molasses Flows Down into the Streets|
Antigua Distillery, producer of English Harbour Rum, Cavalier Rum and Kokocaribe Rum, discovered the molasses leaking from the distillery’s 2500 metric ton capacity storage tank, which was delivered the previous day. A thick layer of foam had formed on top of the molasses and was found to be leaking through the vents under the roof of the tank. The ship was then immediately notified to stop pumping. Once the overflow of foam subsided, pumping resumed and was completed by 10.30 pm.
Sunday morning, the main storage tank located at the deep-water harbor began foaming over again. The foaming later subsided after a vacuum truck removed the spill-over molasses and additional truckloads of backfill were brought in. Efforts to remove the spill have been underway since Saturday evening. Truckloads of backfill and a backhoe have been brought in to spread the fill, and to absorb the excess molasses both inside the distillery compound, and on the main road in front of the distillery.
A water truck was also brought in to wash the main road of any residual molasses that may have traveled onto it from the storage tank. The primary concern is the pungent odor emitted by the spill. The distillery is working to ensure that the situation will be fully contained by this weekend. The distillery’s managing director Anthony Bento admitted “full responsibility” for the “unusual” incident, which is the first of its kind in the company’s 85-year history.
“The company has always placed an emphasis on ensuring the environment is not endangered as a result of our activities. For the past two years, the company has been involved in a pilot study with a US biotechnology firm to find ways of managing its effluent. This is a Caribbean-wide problem in the rum industry.” Antigua Distillery are currently conducting further investigations into what caused the accident.
Molasses spills are rare but can be incredibly serious, not only for the environment, but to people close by. The most famous molasses-related incident is the Great Molasses Flood, also known as the Boston Molasses Disaster, which happened on 15 January, 1919 at the Purity Distilling Company in Boston, Massachusetts. A large molasses storage tank burst spewing forth a wave of molasses through the streets at an estimated 35 mph, killing 21 and injuring 150. Almost a century after the incident, residents still claim that on hot summer days the area still smells of molasses.
Friday, June 16, 2017
|Bacardi Takes Back the Number One Sales Position for Rum|
McDowell’s No.1 Celebration – owned by Diageo subsidiary United Spirits Limited (USL) – took the top title from Bacardi in 2014, but figures now show that McDowell’s took an 8% drop – making it the world’s third best-selling rum brand. USL was hit by the complete ban on the sale and consumption of alcohol in India's Bihar region as well as operating model changes.
William Grant & Sons has confirmed that Sailor Jerry rum passed the mark of one million cases sales mark for the first time in 2016, a volume sales increase of 3.8% making it the second best-selling spiced rum after Captain Morgan. “The US remains our biggest market and they have done a great job in growing our share of the spiced rum category through consistent visibility in the off trade, grass root partnerships led by our local brand ambassadors, and impactful experiential partnerships,” said Chin Ru Foo, global brand director, Sailor Jerry, told the spirits business.
Earlier this week, global rum ambassador Ian Burrell told Drinks International the rum category would benefit from having regulated classifications around the world. There is no regulated classification of rum, even though some areas do have their own rules and regulations on the spirit". There are lots of different interpretations of what can be called rum. Rum has an old man stigma, a pirate’s drink which can only be drunk with coke. But some of the rum cocktails produced here have been amazing and that can only help the image of the category. The one area of growth in the category is the premium and ultra-premium expressions.
Wednesday, June 14, 2017
In the case the ones that are early risers with a taste for some spark in your coffee, this is an interesting idea. I some times love a coffee cocktail in the morning when I'm trying to write and my mind just doesn't want to work. It opens the eyes without the hype.
Bahama Bob's Early Riser
Bahama Bob's Early Riser
- 3 oz. Brinley Shipwreck Coffee Rum
- ¾ oz. Licor 43
- 1 ½ oz. CoffeeMate Cinnamon
Preparation: Place all ingredients into a Shaker filled with ice and shake until chilled and pour into a coffee mug. Top with fresh nutmeg.
Tuesday, June 13, 2017
Here is how it works, every time fans play Major Lazer’s new track Front of the Line, featuring Machel Montano & Konshens, Bacardí will fund studio time, with 50 plays the equivalent of one second. Bacardí says this will soon add up, considering Major Lazer has notched up more than 40 million plays – the equivalent of 222 recording hours. The recording time will be donated to emerging musicians from across the Caribbean. Bacardí announced the year-long collaboration with Major Lazer in January, with the Sound of Rum creative partnership aiming to bring fans of reggae, dancehall, soca, hip-hop and electronic music together.
I like this program because it is set up to work where Bacardi lives, in the Caribbean, and Spotify is readily available for free. Keep up the good work.
Monday, June 12, 2017
|Bacoo 12 Year|
Quality, consistency, legitimate age statements and character. Bacoo Rum is estate grown, produced and bottled on the beautiful island of the Dominican Republic providing exceptional consistency, quality and an age statement that is based on the youngest rum in the bottle. Bacoo is a farm to the table rum, worth giving a try. Created from fresh cane juice, Bacoo Rum is balanced and has a clean profile, that is aged in oak barrels, Bacoo Rum takes on the desirable elements from the barrel, color, taste and aroma. Oak barrels add to the magic of the fertile earth and sugar cane of the Dominican Republic.
|Bacoo 8 Year|
There are three expressions of Bacoo, Bacoo 5 Year, Bacoo 8 Year and Bacoo 12 Year. The 5 Year has a light copper color, with candied, funky aromas and flavors of caramel, botanicals with an oily soft off-dry full body and a warming finish. A rich mouthfeel and desert-like flavors shine in the aged rum. The 8 Year Has a copper color, with a mature, toasty, inviting aromas of fruit and candy, with a round full body peppery and fruity finish with ample barrel character for sipping. The 12 Year features a brilliant bronze color, with aromas and flavors of toasted nuts and fruit and crème brulee with a velvety, bright, peppery and fruity medium-to-full long finish, a lightly herbal aged rum.
Stop by Wednesday for a taste of the Dominican Republic at the Rum Bar at the Speakeasy Inn between 4:00 PM and 6: PM for a chance to experience these fine rums.