Troy Roberts at the Distillery |
Troy Roberts is hearing the complaints, "There's no
Siesta Key Toasted Coconut Rum anywhere!"
There plans are calling for doubling the size of the distillery. He and his dad will be knocking a hole in the
wall Wednesday. According to Troy, "Now, we produce around 60,000 bottles
per year,". "We'll be able to increase that to 100,000 bottles per
year." The increased production
will not hurt the quality of the rums, but rather make them more readily
available.
Troy plans to use most of the
extra space simply for storage, mostly for bottles and molasses totes. "Right now, we can't keep enough raw
materials on hand," he said. "We've been forced to order when we're
about to run out." The acquisition
also gives the distillery 15 more parking spaces and a loading dock. But, more importantly, it will also provide
enough room for another distilling tank, which is sorely needed.
Demand for his rums has been staggering of late. "We had good, steady growth, but
then somehow toward the end of last year, things just exploded," he said. "There were friends bringing friends here.
There was the winning the Caribbean Journal award three years in a row, but the
Toasted Coconut Rum just blew things through the roof."
One distributor, Broudy's,
will ship Siesta Key rums to individuals nationwide. Right now, they have the
only cache of Toasted Coconut around (broudys.com).