There has been an announcement for the release of the newest of the Bacardi line of rums. Bacardi Gran Reserva Maestro de Ron, a white sipping rum, that will be available in airports around the world. This is a release that is aimed at the "Duty Free" market to give it a world wide launched around the world this summer.I had the opportunity to taste this expression at the Bacardi Penthouse Party during the Miami Rum Festival last month and I feel like this is going to be a winner for Bacardi. Although you have to travel out of the country in order to get your hands on a bottle of this rum, when you get the opportunity to visit an out of country airport liquor shop, pick up a bottle of this one.
Bacardi Gran Reserva Masetro de Ron was inspired by a recipe passed down
through the generations of master blenders at Bacardi and uses slow-filtering of the blended
rum that has been aged up to three years. The filtering is accomplished through the use of a coconut shell charcoal, creating an extremely
smooth rum. The rum has some fruity, floral and vanilla notes along with a nuttiness and some notes of oak as well. The taste is mellow, with slightly sweet notes.
Mike Birch,
Bacardi Global Travel Retail, said: “The global super
premium white spirits segment has grown strongly over the past decade and,
backed by the unique quality and heritage of the Bacardi brand and its
market-leading position in the category, we are seizing a clear
opportunity to upgrade existing white spirits shoppers into the super-premium
white rum segment."
“We are
confident that this stunning innovation with Bacardi Gran Reserva Maestro de
Ron will set the pace globally for growth in the rum category and inject new
levels of excitement among consumers that will ultimately lead to
premiumisation of the rum category as a whole.”
This is a significant step for Bacardi into the realm of premium white rums, Bacardi Gran Reserva Masetro de Ron joins the Facundo Rum Neo launched last November as fine premium white sipping rums. ;o)
