OUTFRONT Media Inc, announced today a new
partnership with Goslings Rum for the company's new out-of-home advertising
campaign, which will highlight Goslings handcrafted, award-winning rum. 
The billboard, reading "HAND CRAFTED
ENJOYMENT IN A BOTTLE," highlights the fact that every drop of Goslings
Rum has been created and blended by hand in Bermuda by their Master
Blender, Ken Simons. The billboard features a bottle of the award-winning
Black Seal Rum and the trademarked Dark 'n Stormy® cocktail with a can of
Goslings own stormy ginger beer.
The campaign is visible throughout New
York City around high foot traffic areas in lower Manhattan. It has
been running since October and will be concluding in December. In the digital age of automated production and
robotic factories, Goslings Rum proudly publicizes that it is behind the times,
which is part of its old-fashioned appeal. Its historic methods for hand
crafting rum are working well. Goslings flagship, Goslings Black Seal, captured
Beverage Tasting Institute's coveted Platinum Medal, the highest honor bestowed
in the spirits industry (rated "96 Points, Superlative"), and the
"Stormy" Ginger Beer is the number one selling ginger beer
in America.
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| Malcolm Gossling |
"It's basically how we've been doing
it since the early 1800's. The recipe is secret and little has changed. Well,
except for the equipment we use to ensure quality
control," said Malcolm Gosling, 7th generation President &
CEO of Gosling's International Limited. "My five-time great
grandfather, James Gosling, arrived in Bermuda from England in
1806 to start a small spirits business. As it grew, he refused to cut corners
to accelerate production. Likewise did his descendants. That's why our slogan today
is, 'For seven stubborn generations.' Because what it all comes down to is
we're really selling quality enjoyment in a bottle. We just believe the way to
get there is slowly, by hand."
