Captain Morgan Cannon
Blast is described as an “intensely delicious shot”. Cannon Blast is a mix of Caribbean rum,
natural flavors and a “bold spice blend” of citrus, chipotle and jalapeño
pepper. Bottled in an exciting new
bottle has an abv of 35%, giving a perfect balance of flavor and potency for
that unique shot. Michael Ward, global
head of innovation at Diageo, said: “Consumers are making more choices around
mixers, and shots have really changed in the US. They used to be something for
guys to show they are guys, but now men and women do them together.
“For a brand like
Captain Morgan that’s about nights out, Cannon Blast is a really fun, high
energy drink that we are having a lot of fun with. It demonstrates how innovations
can solve consumer needs that the base brand cannot fulfill.”
I’ll be interested in what effect this
will have on the “shot market” against the likes of Fireball and other more
traditional shots like Jagermeister.
