Wednesday, July 9, 2014

Pusser's has New Expressions for Europe and Great Britain

     Pusser's is offering some new expressions to Great Britain and the Continent this year.  Nothing
new on the horizon for the US market though.  We will still have out usual Blue Label and Red Label versions.

     Pusser’s Rum has lowered the abv of its Blue Label and launched a Spiced expression to attract the navy and a younger audience.
     In an effort to regain distribution with naval bases and mess bars, Pusser’s has lowered the abv of its flagship blue rum to 40% – the maximum strength allowed in military bases.
      The new 40% abv expression, which contains the same blend of rums as its 54.5% predecessor, will be rolled out this summer at a new, lower RRP of £20. The US and US Virgin Islands will continue to get the Pusser’s Blue Label 42% abv rum.
     The original Pusser’s Blue 54.4% will be rebranded as Pusser’s Gunpowder Proof in new black and gold packaging.
Pusser’s Spiced Rum
      Simultaneously, the brand will also launch Pusser’s Spiced, a 35% abv blend of rums steeped in ginger, citrus, vanilla, cinnamon, anise and other spices for seven days.
     George Freegard, international brand manager for sales and procurement at Pusser’s, said: “With the launch of Pusser’s Spiced, we hope to attract a younger audience with the rum’s unique ginger qualities.”
     The one thing about living in the US, is we are the last to get the new cools rums in this world.  Oh well, there are so many good things I don't need to dwell on the not so good.  ;o)