Wednesday, February 24, 2016

Cubaexport Secures United States Havana Club Trademark

     This is the press release from Pernod Ricard announcing the renewal of their "Havana Club" trademark until 2026.

     Havana Club: Trademark Renewal in the USA Pernod Ricard S.A. confirms that Cubaexport, the Cuban entity that owns the U.S. trademark registration for Havana Club rum, applied for and received a specific license from the U.S. Office of Foreign Assets Control allowing it to renew the trademark registration in the United States. The Havana Club trademark registration has been renewed at the U.S. Patent and Trademark Office through January 27, 2016. A renewal of the trademark registration through January 27, 2026 has also been submitted.

     This marks the start of another long and drawn out court battle between Pernod Ricard and Bacardi over the trademark here in the U.S..   “We are filing this Freedom of Information Act request because the American people have the right to know the truth of how and why this unprecedented, sudden and silent action was taken by the United States government to reverse long-standing U.S. and international public policy and law that protects against the recognition or acceptance of confiscations of foreign governments,” said Eduardo S├ínchez, Bacardi’s senior vice president and general counsel.

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     The good news to this is there is very likely to be quite a bit of time for all of these proceedings to be concluded before the United States Congress gets around to lifting the embargo.   This is still somewhat of "hot potato" in this presidential election year.   I'd be willing to say that it will not come to be until the elections are over in November.