Wednesday, October 24, 2018

The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste

     In partnership with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a special-edition rum dubbed 'Salvage' that will help to fight plastic waste and pollution. The Kraken Salvage edition boasts a ceramic design and for every bottle purchased, the brand will be making a donation to the charity, which is devoted to protecting bodies of water and the wildlife that inhabits them.   Hugo Tagholm, chief executive at Surfers Against Sewage, said: “We’re delighted to be working with the Kraken Black Spiced Rum who will be raising vital funds for our work to protect the marine environment through its special limited edition Salvage bottle.”  The spiced rum brand has announced plans to work with the charity on an ongoing basis to support its efforts to fight plastic pollution.

     Although Kraken Black Spiced Rum is known for its ceramic rum bottles, the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of single-use plastic they purchase.  As the amount of plastic that is ending up in the ocean can no longer be ignored, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts.