In partnership
with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a
special-edition rum dubbed 'Salvage' that will help to fight plastic waste and
pollution. The Kraken Salvage edition boasts a ceramic design and for every
bottle purchased, the brand will be making a donation to the charity, which is
devoted to protecting bodies of water and the wildlife that inhabits
them. Hugo
Tagholm, chief executive at Surfers Against Sewage, said: “We’re delighted to
be working with the Kraken Black Spiced Rum who will be raising vital funds for
our work to protect the marine environment through its special limited edition
Salvage bottle.” The spiced rum brand
has announced plans to work with the charity on an ongoing basis to support its
efforts to fight plastic pollution.Although Kraken Black Spiced Rum is known for its ceramic rum bottles, the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of single-use plastic they purchase. As the amount of plastic that is ending up in the ocean can no longer be ignored, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts.
