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| Maurice Doyle |
Bacardi
has appointed former Suntory executive Maurice Doyle to the role of president,
incubation brands and global commercial development. Maurice Doyle will be taking on the duties
as Bacardi’s new president – Incubation Brands and global commercial
development. Doyle will be
responsible for accelerating the performance of the smaller brands in the
Bacardi portfolio including Angel’s Envy, St-Germain, Banks, Santa Teresa,
Facundo Rum Collection, and Leblon, as well as driving sales performance and
travel retail globally.
Doyle
spent 17 years with Bacardi in travel retail, commercial and marketing roles
before he left the company in 2009. Since
leaving Bacardi, Doyle has served as chief marketing officer at William Grant
& Sons where he was responsible for travel retail and other global
commercial functions, and most recently, as chief operating officer for
Suntory’s non-alcoholic division for Africa, Middle East & Caribbean.
“Maurice
brings a passion for our brands, strong customer and sales development skills,
an appreciation for our unique culture as well as an internal and external
perspective which is invaluable as we continue to position Bacardi for
long-term success,” said Mahesh Madhavan, chief executive officer of Bacardi
Limited. “It’s great to welcome back a
seasoned leader who has shown a particular talent for nurturing smaller,
premium niche brands that become sustainable, long-term success stories.”
“I’m
thrilled to be a part of Bacardi again as it’s truly a unique family, company
and iconic portfolio of brands,” adds Doyle. “Both the incubation and travel
retail business have tremendous commercial opportunities, each serving as a
platform to access premium consumers and introduce them to new experiences. I
look forward to their continued development and consistent growth.”
