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| 2012 Tico Libre Ready-to-Drink Cocktail |
Over the past 5 or 6 years there has been a real interest in the “ready-to-drink
cocktail market. At the Rum Renaisance Festival
in Miami in 2012 when Tico Libre introduced their rum and cola pre-mix cocktail,
I saw that there would be a serious market for this kind of beverage.
Alcoholic Ready-to-drink beverages are
primarily spirit-based drinks. These drinks are served in a premixed form and
are ready for consumption at any time. The main market is driven by the youth,
but for those of you that don’t have a home bar, these are ready to drink at
any time and can be kept ice cold lake a beer in the refrigerator. For a day on the water, at the beach or just
a picnic, these can be dropped into the cooler and enjoyed as easy as popping
the top on a beer.
Diageo, Bacardi, Brown-Forman, Global Brands, Halewood and Suntory
Spirits are just some of the major players that have invested in the Read-to
Drink Cocktail Concept and the numbers are growing. The companies are producing both Spirit Base and
High Strength premixed cocktails to the delight of a fast growing market from
North America across Europe al the way to Asia.
