St Lucia produced rum brand Elements Eight is set for a
global relaunch with new packaging and a rethought range of three expressions
to celebrate its 10th anniversary.
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| 10th Anniversary Packaging |
The new look bottles in the range are shorter than
the previous design and aim to emphasize Element Eight’s “artisanal approach”
and “small batch production” with a “contemporary” foiled label design. The packaging is a radical departure
for the brand, which was launched in 2006 in tall, square, sleek modern
bottles, and has been designed to place greater emphasis on its small batch
production. “The contemporary feel, a key part of
the brand’s identity has been evolved, whereby the bottles are shorter and the
foiled label design reflects the hand-crafted ethos of the rum,” the company
said.
The range has cut its cocoa rum
and now comprises three expressions – Platinum, one of the first aged white
rums, which is aged for up to four years in Bourbon barrels before being charcoal-filtered
to remove the color, Elements Eight Exotic
Spices, which contains a mix of ten fruits and spices, and the renamed Elements
Eight Vendôme. The new name references the Vendome still – a cross between a
column and pot still, which comes from Louisville in Kentucky and is used
to create the rum, before it is aged for up to six years in Kentucky Bourbon
barrels.
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| 2006 Packaging |
