Rum brand Mount Gay has partnered with
sea-conservation charity Oceana to launch the More Taste, Less Waste campaign
to support the fight against single-use plastic. Mount
Gay Rum has partnered with Oceana to campaign against the use of single-use
plastics. More Taste, Less Waste
aims to encourage the reduction of single-use plastics by asking consumers of
Mount Gay rum to pledge to cut down on their own plastic use to improve the
condition of the world’s oceans. As
part of its environmental commitment, Mount Gay will also ensure everyone is
“equipped to sip” with the launch of reusable products at designated accounts
and events.
Dorothee Heriard Dubreuil, brand director
of Mount Gay, said: “Mount Gay has a deep appreciation for the environment,
from the ingredients used to create our high-end rums derived from the terroir
of Barbados to the brand’s longstanding connection to the sea and sailing
community.
“In partnership with a like-minded brand,
Oceana, and through the More Taste, Less Waste pledge, we are proactively
implementing initiatives to help further reduce our footprint and promote
social responsibility while still enjoying Mount Gay cocktails with friends and
family across America.” An estimated
17.6 billion pounds of plastic pollutes the marine environment each year,
according to Oceana, which equates to pouring a rubbish truck full of plastic
into the sea every minute.
Mount Gay will further support Oceana’s
efforts through a joint digital ‘call to action’, and offer a list of ways for
consumers to get involved with Oceana’s work to reduce single-use plastics
during social occasions with friends and family. This includes promoting a reduction in the
use of plastic straws and stirrers, as well as food items and garnishes in
single-use plastic containers, and to use reusable cups, bottles and bags.
Shelly Brown, education director, Sailors
for the Sea Powered by Oceana, said: “Through our policy campaigns and by
building a community of eco-conscious boaters who are taking action such as
eliminating single-use plastics on their boats as part of our Green Boating
initiative via Sailors for the Sea, we are committed to efforts towards
reducing plastic pollution.
“We
believe this partnership will resonate with people eager to help Oceana win
victories for our oceans.” Over the last
year, Barbadian Mount Gay has moved to use compostable cups for all sampling
and regatta events, embarked upon a local ‘Skip the Straw’ program and
encouraged people to reuse the red Mount Gay thermos cup.
More
information on the campaign can be found online at oceana.org/mountgayrum.
