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| Dos Maderas Rum Helping Baby Turtles |
Caribbean rum
brand Ron Dos Maderas Luxus has renewed its collaboration with the Billion Baby
Turtles campaign in a bid to help save 3,000 baby turtles from extinction. Dos Maderas rum is supporting the Billion
Baby Turtles campaign, a program by SEE Turtles, which has the support of SOS
Nicaragua, works to protect baby turtles, which when fully grown play
a fundamental role in the maintenance of the marine ecosystem of the Pacific
coastal region, including coral reefs and seagrass meadows.
The survival of
the different species of turtle in these waters is in danger due to the
poaching of their eggs, which are sold illegally on the black market, or the
illegal use of their shells to make diverse objects. Money donated to the campaign goes toward
the protection of nesting beaches through organized beach
patrols, ensuring that baby turtles are able to cross the sand and reach
the sea without incident.
Luxus, the top
rum in the Dos Maderas range of rums produced by Williams & Humbert,
is aged for 10 years in the Caribbean and five in the company’s Jerez winery in
ex-20-year-old Don Guido Pedro Ximénez Sherry casks. The range also includes Dos Maderas 5+3,
which spends five years aging in the Caribbean and five years in Jerez, and
Dos Maderas Selección, a blend of rums from selected casks of Dos Maderas 5+5
and the Caribbean rums used for Luxus.
Luxus is also the name of the first turtle adopted by the
brand in 2014 in collaboration with ICAPO (Eastern Pacific Hawksbill
Initiative) with a donation being made for the adoption of Hawksbill turtles in
danger of extinction.
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| Hatchings Headed to the Sea |
“This
collaboration with the campaign Billion Baby Turtles originates from the desire
of Bodegas Williams & Humbert to create closer ties between the region from
which its range of rums originates and in which these species, which play such
an important role in conserving the environment, are in danger of extinction,”
the producer stated. So far,
the Billion Baby Turtles campaign has saved over a million turtles in
danger of extinction, with more than 500 volunteers participating in over 4,000
conservation patrols and over 10,000 students receiving training in the
subject. The Dos Maderas brand’s
support will help support the protection of 3,000 baby turtles in danger of
extinction.
