William Grant & Sons is set to
launch a series of limited edition flash art bottle wraps and cups
for its Sailor Jerry rum brand.
Based on flash designs from the
“undisputed father” of old school tattoos, Norman ‘Sailor Jerry’
Collins, each of the four new designs – the homeward bound ship, an
American eagle, a pin-up girl and a Gypsy – holds a specific meaning.
The range itself is said to be “inspired by
brotherhood, embodying freedom of expression and showcasing the craft of old
school tattooing”.
The gypsy design represents “good fortune”,
while the ship is “practical, patriotic and metaphorical” – tattooed on sailors
as a reminder of home.
The eagle is a symbol for America,
and represents “honor, prowess and intelligence”, while the pin-up
girl design – arguably Sailor Jerry’s most iconic – represents the “ideal and
extremes of femininity”.
Dave Hort, senior brand manager of Sailor
Jerry, said: “We wanted to provide our consumers with a collectible run of
new bottle wraps based on the great, iconic works of our founding father Norman
Collins.
“These new wraps showcase some of the highest
quality flash art that has spanned generations, and we’re proud to continue
spreading the word of Norman Collins through this limited edition packaging.”
Released exclusively in the UK and Australia,
the first two designs will hit shelves from April, with the second two designs
to follow later in the year.
