Gosling-Castle
Partners have unveiled the first television advertisement for its Goslings
Rum brand, in honor of the 35th America’s Cup sailing event in Bermuda. The advertisement stars Malcolm
Gosling, 7th generation president and CEO of Gosling-Castle Partners, and
depicts him strolling among rows of barrels. The Ad cuts back and forth between his
quiet footsteps and the loud chaos of the America’s Cup racing action..
Malcolm Gosling said, “I said, if we’re going to do this, we’re going to
do it first class”. “We put a world of care into our products; we need that to
come through in the look and feel of this television commercial.” The advertisement will be screened at the
35th America’s Cup during the races and on the NBC and NBCSN networks televised
coverage of the grand event. Two
additional television commercials were shot and produced featuring Goslings
Rum, the trademarked Dark ‘n Stormy Cocktail and Goslings Stormy Ginger Beer.
