Diageo has introduced a new crew of captains to temporarily replace Captain Morgan, each designed to be the leader of a personality trait. The collection includes Captain Drama, Captain Banter, Captain Comedy, Captain Genius, Captain Retro, Captain Clueless and Captain Karaoke. The bottles have been created to celebrate different personalities within friendship groups. Captain Comedy is “the one we turn to for the latest fun viral videos”, while Captain Banter is “always ready with razor sharp wit and perfect timing”.
Nik Keane, global brand director, Captain Morgan, said: “Captain Morgan is all about the crew. We champion the kind of fun that comes from friends getting together and celebrating who they are. “Following the overwhelmingly positive response from Captain Morgan fans to the one-off bottles for our famous Captains, like Leicester City captain Wes Morgan, these bottles take it to the next level and celebrate the great mix of personalities found in friendships around the world.”