Diageo has introduced a new crew of
captains to temporarily replace Captain Morgan, each designed to be the leader
of a personality trait. The collection
includes Captain Drama, Captain Banter, Captain Comedy, Captain Genius, Captain
Retro, Captain Clueless and Captain Karaoke.
The bottles have been created to celebrate different personalities
within friendship groups. Captain Comedy is “the one we turn to for the latest
fun viral videos”, while Captain Banter is “always ready with razor sharp wit
and perfect timing”.
Nik
Keane, global brand director, Captain Morgan, said: “Captain Morgan is all
about the crew. We champion the kind of fun that comes from friends getting
together and celebrating who they are. “Following
the overwhelmingly positive response from Captain Morgan fans to the one-off
bottles for our famous Captains, like Leicester City captain Wes Morgan, these
bottles take it to the next level and celebrate the great mix of personalities
found in friendships around the world.”
