Monday, April 23, 2018
Premium rum brand Emperor has expanded its range with a new product launch, a “Private Collection”, limited edition bottle aged in Bordeaux wine casks. The Mauritian blended rum is first aged for two to five years in French and American oak barrels, before being finished in recycled oak casks from Bordeaux Château Pape Clément. Only 15,000 bottles of the expertly crafted limited edition are available. Château Pape Clément is one of the oldest Grands Crus of Bordeaux, dating back to the 13th Century. The new rum was launched at this year’s Rhum fest in Paris earlier this month.
Christophe Aulner, the Lookout Group executive chairman, said: “We’re very proud to be expanding the Emperor range at such an exciting time for the premium rum category. Emperor is a combination of heritage, innovation, dedication and passion and we have no doubt its unique style will resonate with discerning drinkers globally.” “We have put a lot of time and effort into each step of the production and maturation of Emperor, using selected casks and techniques that push the boundaries of the category. We’re looking forward to meeting rum lovers on our journey and developing their understanding of our unique rum terroir.”