William Grant & Sons UK has revealed new premium
packaging for Wood’s Old Navy Rum, inspired by the brand’s naval heritage.
The bottle is now “simpler and sturdier”,
with thicker glass and a cork stopper. The recipe remains unchanged. “After evaluating the brand’s rich history,
consumer trends and the dark rum category, we recognized an opportunity for the
rejuvenation of Wood’s,” said brand manager, Gwilym Cooke. “Without straying from the navy history, we
wanted more premium packaging to match the quality of the liquid inside the
bottle, which hasn’t changed since it was established in 1887.”
Wood’s is distilled from black strap molasses
at the Demerrara Rum’s Diamond Distillery in Guyana. The blend contains rum
distilled in the only working single wooden pot still in the world. The Demerara Navy Rum is said to be the only
expression still bottled at 57% abv.
Wood’s Old Navy Rum will start shipping in
the new bottle from early April 2016. The product retails at around £25 for a
70cl bottle.
