Through
Bacardi’s partnership with music trio Major Lazer, Bacardí has teamed up with music
streaming service Spotify to donate studio time to aspiring Caribbean artists. This is part of Bacardi’s new
Music Liberates Music program. |
| Major Lazer |
Here is how it works, every time fans play
Major Lazer’s new track Front of the Line, featuring Machel Montano
& Konshens, Bacardí will fund studio time, with 50 plays the equivalent of
one second. Bacardí says this will soon add up,
considering Major Lazer has notched up more than 40 million plays – the
equivalent of 222 recording hours. The
recording time will be donated to emerging musicians from across the Caribbean. Bacardí announced the year-long collaboration
with Major Lazer in January, with the Sound of Rum creative partnership aiming
to bring fans of reggae, dancehall, soca, hip-hop and electronic music
together.
I like this program
because it is set up to work where Bacardi lives, in the Caribbean, and Spotify
is readily available for free. Keep up
the good work.
