Friday, July 20, 2012

Brugal Especial Extra Dry: Aims at the Vodka Market

     Brugal Especial Extra Dry, the first Ultra Premium White  is being offered in the U.S. Market by Edrington Group.     Brugal is targeting the mixologists and bartenders in its efforts to draw people away from vodka and over to the drier alternatives for their cocktails.     " We want to break the rule that rum has to be sweet, and create a level of smoothness that is typically unexpected in an ultra premium vodka" says Juan Campos, Brugal Brand Development Manager.     The new addition joins the Brugal Anejo, Brugal Extra Viejo, and the newly debuted Brugal 1888 to make a complete group to cover a wide variety of tastes.

     The new Especial is aged in bourbon casks for a minimum of 2 years then the rum is triple charcoal filtered to remove all of the color and impurities.    The process yields an incredibly smooth rum that mixes very well in an upgrade mojito, daiquiri, or even a "bloody rummy".     My first impressions are that it will be a step up in any white rum cocktail, but it also does very well as a replacement for vodka in several of the traditional vodka cocktails.

Especial Cosmo
  • 2 oz. Brugal Extra Dry Rum
  • 1/2 oz. Cointreau
  • 1/4 oz. Lime Juice
  • 1/2 oz. Cranberry Juice
Place all ingredients in a shaker filled with ice and shake until chilled, strain into a chilled Martini Glass and garnish with a wedge of lime.

 Introduced at a gala cocktail party in Miami in May, this Brugal Especial offers a great opportunity to create cross over cocktails derived from vodka recipes.   Pick up a bottle and put to work in you cocktail "Rum Lab" and see what you can develop with it, I'm sure you'll be really surprised how many vodka drinkers you can switch to rum with this fine new Brugal Especial Extra Dry.  ;o)