Bacardí is capitalizing on the consumer demand for flavored spirits by launching a new golden rum infused with sweet and spicy ginger. The new expression, Bacardí Ginger, has been created by the Maestros de Ronero, who shape and craft all the products in the Bacardí portfolio. Bacardí Ginger “offers a high-quality flavored rum offering for spirits drinkers who are excited by innovative new tastes and experiences”.
To allow the distinctive flavors of ginger to shine through, Bacardí suggests pairing the new expression with mixers such as cola or lemonade. Bacardí’s representatives said: “There is a real opportunity within the golden rum segment, which is growing faster than white, dark or spiced rums.” “We know that spirits drinkers are looking to experiment with new and interesting flavors and we have introduced Bacardí Ginger as a response to this demand. We are excited for people to try this distinctive new flavor!”