Venezuela's Santa Teresa, one of a
dwindling number of successful rum companies , announced a deal with the Bacardi,
for global distribution. Despite a
harrowing economic crisis in Venezuela, the rum industry appears to be the only thriving
industry. The deal will grant the
family-owned Santa Teresa "a significant market expansion from the
existing 34 markets, aiming for double-digit growth for its portfolio of aged
rums within the next three years." The company will retain distribution in
Venezuela.
Santa Teresa is one of Venezuela's top rum
companies. It was founded in 1796 and began producing rum in 1885. Over the years the company has done some modernization of its distillery, but still retains its venerable old solera aging bodega. International sales have
risen steadily in recent years - from 160,000 cases in 2014 to 200,000 cases in
2016.
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| Santa Teresa Solera Aging Bodega |
