Cruzan Rum has unveiled a new marketing campaign in support of the
latest addition to its flavored expression, Cruzan Tropical Rum. Inspired it’s signature Rum Punch Bucket
cocktails, the Cruzan Bucket List campaign offers a fun twist on the
traditional concept of the bucket list, emphasizing the “simple pleasures that
make a summer memorable”.
“Our
bucket list isn’t just about taking a trip around the world or breaking a world
record,” “It’s about exploring all of
life’s flavors – whether that’s watching a sunset on the beach or simply
catching up with an old friend while enjoying a refreshing Cruzan cocktail. “There’s no time like now to start doing all
the things you want to do, and the ‘Cruzan Bucket List’ offers the inspiration
our fans need to start checking things off their lists.”
Cruzan Bucket List will launch through on and
off premise activation's as well as social media and digital, including a
dedicated website, www.CruzanBucketList.com, where rum fans can create their
own personalized bucket lists and track their progress. The campaign will also include a consumer
sweepstakes, which features an all-expenses-paid ‘Ultimate Bucket List
Experience’ trip to St. Croix in the US Virgin Islands, the home of Cruzan Rum.
The Bucket List launch is coinciding with the
launch of Tropical Fruit Rum is described as “juicy pineapple, tart passion fruit,
and sweet guava accented with bright notes of fresh citrus”. Cruzan Tropical Fruit Rum is now rolling out
nationwide across the US with a suggested retail price of $10.99 per 750ml bottle.
