This Barbados-based rum brand Bumbu just launched its first marketing campaign starring rapper Lil Wayne. The commercial sees Lil Wayne partying with both women and goats, a visual reference to the advertisement’s slogan, G.O.A.T., or “greatest of all time”. The party kicks into high gear when the rapper asks someone to “pass the Bumbu”, which the ad claims is the G.O.A.T. among rums.
Lil Wayne said: “This was a raw idea that made us laugh out loud. We had fun doing it, and that’s really what separates Bumbu as an independent company.” The commercial was directed by Eif Rivera, who has previously directed music videos for stars including Kanye West, Nicki Minaj and 50 Cent. “Lil Wayne was one of the first people to see it and became one of our earliest supporters.
Brett Berish, CEO of Sovereign Brands, owner of Bumbu, said: “Bumbu is a small-batch, limited production rum and we’ve been fortunate to have more demand than supply since it was first released. “As Bumbu has grown and we’ve been able to bring it to new places around the world, making a video with Lil Wayne was a fun and easy choice for us. It’s a perfect way to kick off our first-ever marketing campaign for this wonderful brand.”