SAINT JAMES Rum is celebrating
its 250th anniversary this year with a special
commemorative bottling, a host of festivities on its home island of Martinique,
and a worldwide marketing campaign.
SAINT JAMES Rum is one of the
oldest rum brands, with the plantations first producing rum in 1765. From
the outset the brand was a pioneer in its category, being the first rum to
create vintage specific blends, and designing an innovative square bottle in
order to maximise storage and minimise breakage on the long sea-voyages to its
original export markets.
Today the iconic Rhum Agricole is
still produced in Martinique, which has the only rum AOC (appellation
controllée) in the world, and more precisely in Sainte-Marie, on the East
coast of the island. SAINT JAMES Rum is and has always been committed to
quality, heritage, innovation and traditional expertise. The special
SAINT JAMES Cuvée 1765, a blend created in homage to the original 1765 style,
is the epitome of the quality of the products it offers. The brand is
also at the forefront of the new mixology trend and has recently developed
links with key stars in this field including top mixologist and barman, Stephen
Martin.
The week of 6-12 July, which
traditionally marks the end of the sugar harvest, is set to be a key moment
during the 250th anniversary celebrations in Martinique. The programme includes visits
around the distillery; masterclasses and tastings; and a live show culminating
in the release of a commemorative limited edition 250th anniversary Carafe: an
ultra-premium blend of six of the best SAINT JAMES vintages, including the
exceptional 1885, presented in a luxurious glass flagon with embossed metal neck.
To pay full tribute to SAINT JAMES rich history, other festivities will be
taking place across the world including an anniversary party in Paris,
multi-media advertising campaigns and outstanding point-of-sale promotions.
This milestone anniversary will make 2015 a SAINT JAMES year!
For information on SAINT JAMES Rums and cocktail recipes http://www.saintjames-rum.com Multimedia News Release, please click: http://multivu.com/players/English/7539251-saint-james-rum-250th-anniversary/
