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| New Havana Club Anejo Especial Label |
Pernod Ricard co-owner of Havana Club has
redesigned the label for its Añejo Especial expression to reflect the brand’s
Cuban roots and “authentic” production process. The new design for Havana Club Añejo
Especial is inspired by Cuban street culture.
Havana Club Añejo Especial is a blend of young
and old Cuban rum bases, which have been aged again in white oak barrels.
The new look is presented on premium
crafted paper and is inspired by Cuban street culture, featuring blue and red
edges. The design also features tree
rings, two oak barrels and a sand timer to communicate the brand’s double-aged
maturation method. The new label is
available in several markets, including the UK, France, Germany, Switzerland
and Belgium.
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| Previous Label |
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| Earlier Label |
Nick Blacknell, marketing director
at Havana Club International, said: “At Havana Club,
we are proud of our Cuban culture, authentic rum production methods and
revolutionary spirit, all of which are now reflected in the
new Havana Club Especial label. The classic Cuba Libre serve will
inspire a whole new generation with the refreshing taste of rum and cola.
“We have seen what has happened in the gin
category over the past five years and we expect the rum category to experience
the same resurgence.”
