Gruppo
Campari has launched Baron Samedi, their new spiced rum in the US.
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The spirit is made using Caribbean column still rum and Jamaican pot
still rum that has been flavored with ingredients including vanilla, cocoa,
cinnamon, clove and vetiver, a grass
native to Haiti. Designed to be mixed
with cola or ginger beer and also enjoyed as a shot, Baron Samedi has been
bottled at 90 proof (45% abv). “The
Baron Samedi delivers an exceptional liquid and tells a different backstory to
the nautical themes that dominate the spiced rum category today,” said
Christine Moll, marketing director for rums at Campari America.
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The Baron Samedi Spiced Rum will be available in Colorado, Georgia,
Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina,
Tennessee and Wisconsin at an RRP of US$21.99.