Gruppo
Campari has launched Baron Samedi, their new spiced rum in the US.
Launched through the group’s Campari
America arm, The Baron Samedi Spiced Rum is named after a notorious Voodoo
figure in Haitian Voodoo culture during the 18thcentury whose favored
tipple was rum. After the field
tests of Baron Samedi Spiced Rum, "We’ll coming with what I think is a
very distinctive proposition built on the voodoo storytelling available in the
Caribbean. So, let's see how that goes”, Now it is being released
The spirit is made using Caribbean column still rum and Jamaican pot
still rum that has been flavored with ingredients including vanilla, cocoa,
cinnamon, clove and vetiver, a grass
native to Haiti. Designed to be mixed
with cola or ginger beer and also enjoyed as a shot, Baron Samedi has been
bottled at 90 proof (45% abv). “The
Baron Samedi delivers an exceptional liquid and tells a different backstory to
the nautical themes that dominate the spiced rum category today,” said
Christine Moll, marketing director for rums at Campari America.
“The compelling story, standout packaging, and delicious liquid
complements our premium rum portfolio, which also includes the award winning
Appleton Estate Jamaica Rum and Wray & Nephew White Overproof Rum brands.” The brand’s bottle design features 13
hand-illustrated elements, with a portrait of Baron Samedi featuring as the 14th element.
The Baron Samedi Spiced Rum will be available in Colorado, Georgia,
Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina,
Tennessee and Wisconsin at an RRP of US$21.99.
