Saturday, March 19, 2016

Ron Zacapa Announces a New Global Travel Expression

     The slow-aged rum is described as a “true expression of Guatemalan heritage and culture” and takes inspiration from traditional Mayan rituals.   Zacapa Edicíon Negra has been aged in double charred, American oak casks, said to result in a dark rum with a “smoky intensity”.   The no-age-statement blend is intended to showcase a different Zacapa palette from Zacapa 23, the expression created from rums aged between six and 23 years.
     Zacapa Edicíon Negra was produced by master blender Lorena Vasquez, who is known for developing the brand’s Sisterna solera ageing system.   Given nosing and tasting notes include caramelized fruits, plums, raisins chocolate, dried fruit and a “smooth smoky” element.
     Peter Fairbrother, marketing director, Diageo Global Travel and Middle East (GTME), said: “In our quest to provide travel retail customers and shoppers with new and different drinking experiences, the Diageo GTME team is thrilled to introduce Zacapa Edicíon Negra – a truly exciting innovation in the luxury rum category.

     “Delivering a bolder, new flavor inspired by the powerful, natural landscape of Guatemala, Zacapa Edicíon Negra is the perfect choice for the rum connoisseur, as well as those travelers looking for something very special.”   The rum is presented in a slender bottle featuring the Zacapa Petate band, encased in a canister.   Zacapa Edicíon Negra is available in global travel retail now. The expression is bottled at 43% abv and retails at €70 for a 70cl format.   
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