Botran Rum has signed an exclusive distribution deal with
Shaw-Ross International Importers in the US to “increase visibility” of the
brand.
Shaw-Ross’
focuses initially on three Botran expressions: Botran Solera, which is a
blend of rum aged up for up to 18 years; Botran Reserva, which is made of rums
aged up to 15 years; and Botran Reserva Blanca, a white rum aged in white
American oak for three years. “At our
core, we are still a small, family company, and as we expand our footprint, we
want to do it as organically as possible,” said Jaime Botran, president of
Industrias Licoreras de Guatemala, the parent company and producers of Botran
Rum.
“We
feel that Shaw-Ross has the potential to help our brand reach more premium rum
drinkers across the US. “We’re very
excited about our new alliance.”
Botran Rum will also continue working with
Emilio Estefan, who became the face of the brand back in 2014,and features in ‘The Night
Begins with Botran’ campaign.
Read
More at http://www.thespiritsbusiness.com/2016/04/botran-rum-signs-exclusive-us-distribution-deal/
