Friday, July 25, 2014

Flor de Cana Introduces Blanco Reserva 7, White Sipping Rum

     Flor de Cana Blanco Reserva 7 is their  first super-premium white sipping rum.

     Aged for seven years, this new expression features the same packaging redesign introduced by the family-owned brand last summer for its sister “Gran Reserva 7 “ year old rum.

     “Flor de Caña’s new Blanco Reserva 7 will expand our consumer base by offering a super-premium white rum that provides a richer drinking experience,” said Robert Collins, managing director of Flor de Caña.

     “The newest member of the award-winning Flor de Caña rum family, Blanco Reserva 7 complements our premiumisation strategy and continues to position Flor de Caña as a high-quality, slow-aged sipping rum.”

    Bottled at 40%, Flor de Caña Blanco Reserva 7 is described as having a “creamy floral and vanilla” taste.   Blanco Reserva 7 is designed to be consumed neat over ice or with sparkling water and a twist of orange.

     Flor de Caña boosted its super-premium portfolio in November last year with the release of its “crown jewel”, Flore de Caña 25.

      The Flor de Caña portfolio comprises 4 Extra Lite, 4 Extra Seco, 4 Anejo Oro, 5 Anjeo Clasico,  Gran  Reserva 7, Blanco Reserva 7,  Centenario 12, Centenario 18 and Centenario 25.   All of which are fine rums that will work  wonderfully on your table at home.

     If this expression follows in the path of it predecessors, it will be a fun high quality rum to enjoy in premium cocktails as well as being sipped.   ;o)