Today CBS as on its weekly news show “60
Minutes” will be looking into the Rum War going on between Bacardi and the
partnership of Pernod Ricard and Cuban Government over the use of the name ”Havana
Club” . This should be a very
interesting show covering the war that
goes all the way back to the Cuban Revolution.
It's a story 60 Minutes reports from
Cuba, where a longtime feud has roots to the Cuban Revolution.
Who
makes the real Havana Club Rum? Who
should own the right to sell the liquor under the famous Havana Club brand
name?
Two companies are currently selling rum
under the same name and for years have been battling it out in court for the
right to the legendary brand. It's a story Sharyn Alfonsi goes to report in
Cuba, where the longtime feud traces its roots to the Cuban Revolution.
"The Rum War" will be broadcast
on the next edition of 60 Minutes Sunday Jan. 1 at 7:30 p.m. ET and 7 p.m. PT.
This bar fight began in 1959, when the
family making Havana Club had its business taken by Fidel Castro's revolutionary
government. More than half a century later, one entity, Bacardi, makes rum in
Puerto Rico and another, Pernod Ricard, makes it in Cuba in partnership with
the Cuban Government. Both bottles say Havana Club Rum, both make a mean
daiquiri -- the rum drink said to have been invented in Cuba around the same
time the Havana Club Rum brand emerged. But who should be the rightful owner of
the fabled brand?
