Diageo Australia has recruited The Dressmaker actor
Gyton Grantley to star in Bundaberg Rum’s new AU$20 million marketing campaign,
called Unmistakably Ours. Australian
actor Gyton Grantley stars in Bundaberg Rum’s new campaign. The campaign celebrates everything that
makes the country “brilliantly unique” and aims to “reinvigorate love and
pride” for the Australian spirit.
The
advertisement features the Gyton Grantley in a Mardi Gras scene and cameos
from Olympic medalist Anna Meares and surfer Julian Wilson,
before culminating with the Bundaberg Rum team outside the Queensland
distillery. It will be activated across
multiple channels from in-store to out-of-home, digital plus a new television
commercial which will air tonight (2 March), to coincide with the launch of the
2017 National Rugby League (NRL) season.
The
campaign will feature all of the brands core products including Bundaberg Rum
Original, Bundaberg Extra Smooth and Bundaberg Spiced Rum; Bundaberg UP &
Cola and Lazy Bear RTDs as well as premium blends, Bundaberg Rum Blenders
Edition and Bundaberg Rum Small Batch. Building
on Bundaberg’s sponsorship of the NRL, the campaign will also include off- and
on premise below-the-line creative activity to engage fans across the footy
season. The NRL creative will see
multiple executions in market across 4,000 outlets to encourage fans to ‘Share
the Spirit’ and celebrate the things that make the game so unique.
Bundaberg Rum marketing manager, Jodi McLeod,
said: “Combined with our NRL partnership which kicked off in 2016, the launch
of Bundaberg Rum Lazy Bear, our most successful RTD launch in over a decade,
and now this AU$20 million investment in an iconic new campaign, Diageo is
really getting behind the Bundaberg Rum brand and we hope our customers will
get behind it too.”
