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"Truthful, accurate, and non-misleading
numerical statements about the sugar content of a product are permitted on
alcohol beverage labels and in advertisements. Sugar is a type of carbohydrate,
so a sugar content statement is a carbohydrate claim and must be made in
accordance with the guidance set forth for carbohydrate representations in TTB Ruling 2004-1 and TTB Ruling 2013-2.
Accordingly, a truthful, accurate, and non-misleading numerical statement about
the sugar content of a product may appear on a label or in an advertisement if
the label or advertisement also bears either a statement of average analysis in
accordance with TTB Ruling 2004-1 or a
Serving Facts statement in accordance with TTB Ruling 2013-2 and the
serving size on which the sugar content statement is based is consistent with
the applicable serving size under those rulings.
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Last reviewed/updated 07/01/2014
This is good news for those of us that are interested in what we are consuming, and where we are getting the flavors that we are drinking. I know Richard Seale of Foursquare Distillery in Barbados is a very out spoken proponent of the truthful disclosure of the contents of the rum. This should help us see what we are really getting.