There is a lot more that just opening the flood gate and we have Cuban rums here in the United States. There isn't enough aged rum being made to fill the sudden surge in demand that the United States will create. Havana Club and the rest of the Cuban brands that will be coming to the United States have a lot of preparation in order to make this happen.
Havana
Club International S.A.''s general director, Frenchman Jerome Cottin-Bizonne,
has stated that the company is preparing to compete on the US market when trade
relations resume between Cuba and the USA.
The investment in the Havana Club factory, located at the Mayabeque
municipality of San Jose de las Lajas, aims to meet the high level of demand
for aged rums in the US. That factory
has been updated to international standards with cutting-edge technology and
the required ISO accreditation, the executive stressed.
Havana
Club International is a joint venture between the French Pernod Ricard company
and the CubaRon production plant. According
to Cottin-Bizonne, the partnership, founded in 1993, has been highly
productive. Cottin-Bizonne also said
that the recent visit of U.S. President, Barack Obama, to Cuba was a good news
for Havana Club, because it represents a step towards the opening of the U.S.
market to the Cuban rum, particularly the Havana Club brand.
