Atlantico Rum, from the Dominican Republic, is
introducing a bold new look. It is inspired by classic ceramic tiles found
throughout the Caribbean, creating a fresh, distinct design that clearly
stands out from other rums.
"We love the Caribbean,
particularly our home in the Dominican Republic. The people, food, culture
and lifestyle are simply incredible. We wanted to find a way to capture
the vibrancy and flavor of the Caribbean in our packaging while doing
it in a classy way that is different than any other rum," said Brandon Lieb, Atlantico's Co-Founder. "With
our new look, we are communicating Atlantico's hand-crafted credentials, unique
process and flavor notes while transporting the imagination as much as the
palate," adds fellow Co-Founder Aleco Azqueta.
Atlantico sourced materials from all over
the world to achieve its design goals. The bottles, produced in France,
are rounded with a heavy glass base. The wood and cork closures come from Portugal and
are debossed with an updated Atlantico logo. All labels come from Northern
California and include tasting notes, raw material information, barrel
types used, individual bottle numbers and the signatures of the two founders.
The designs are the work of Los Angeles-based luxury design firm M+. "I couldn't be happier with the new
design," adds singer Enrique Iglesias, who
is a partner in Atlantico. "It has a timeless, sexy look that captures
the spirit of the Caribbean."
