RumChata has
launched FrappaChata, the first and only premium ready-to-drink
alcoholic iced coffee on the market. FrappaChata is a custom blend of Arabica and Robusta
coffees blended with award-winning RumChata cream liqueur. The result is the
flavor of rich, dark roast coffee highlighted by the sweet smooth taste of
RumChata.
Iced coffee has become a year-round drink
enjoyed by almost forty percent of adults in the United States. Ready-to-drink
coffee is currently a $2.4 billion business at retail and continues to grow.
Pre-orders have been extremely strong for FrappaChata, leading to projections
of 100,000 cases being sold through the end of 2017. While delicious straight, on the rocks, or
blended with ice, the versatility of FrappaChata also makes it a great mixer
with coffee liqueurs, bourbons, espresso vodka and aged and spiced rums.
FrappaChata at 25-proof is shelf stable,
requiring no refrigeration and available in 1.75L bottles for a suggested
retail price of $19.99 and 100ml bottles for a suggested retail price of $1.99.
FrappaChata can be located on the shelf with RumChata or next to other premium,
ready-to-drink cocktails in the ready-to-drink section, or in the cold box.
For
more information, visit Rumchata.com/Frappachata.
