Wednesday, November 11, 2015

Don Papa Launches 10 Year Old Expression in UK

Following the UK debut of its core expression last year, Philippine Rum brand Don Papa has launched a limited edition 10-year-old expression in the market.

Don Papa 10 will launch in the UK later this week.  Don Papa, described as the world’s first single island rum from the Philippines, first hit shelves in the UK last February.  The brand’s “super-premium” 10-year-old variant is a created on the southern island of Negros and is aged in re-charred oak barrels in the foothills of Mount Kanlaon before being blended.   The variant will be distributed in the UK by distributor Marblehead Brand Development from 5 November, with exclusive availability in Harvey Nichols for the first month.

“We are very proud to be able to bring out the 10-year-old and further share with the world, some great Philippine rums,” said Don Papa Rum founder Stephen Carroll.   “We have been delighted with the reception to Don Papa 10 in other international markets, and we expect this 10-year old edition to enjoy similar success in the UK.”  Said to have a flavor of dried fruit, cacao and a “hint” of smoke, Don Papa 10 is bottled at 43% abv and will be available in the UK.