Navy-inspired
Pusser’s Rum has updated the recipe for its 15 year old expression and
increased the price of the bottling following supply chain issues. The 15-year-old blend is now made from a
combination of aged wooden pot still and column still rums. The column still
rum used in the bottling is now sourced from a distillery in Guyana. The brand has also updated the packaging for
the expression to reflect the higher retail price commanded by the new recipe.
Gary
Rogalski, Pusser’s CEO said: “We decided to re-package the 15-year-old
blend for two reasons: first, the cost of the raw wooden pot still 15-year-old
component had increased significantly, and secondly, the column-stilled
component of the blend previously supplied by Trinidad Distillers was no longer
available to us when they made the strategic decision to stop exporting their
aged rum stocks. “We replaced the
component supplied by Trinidad Distillers with a similar rum from Guyana, which
was again significantly more expensive. This required an increase in the
consumer price on what is arguably the best rum in the world; so we thought it
deserved a bottle, label and display box more in sync with its ‘crown jewel’
stature.”
The
new Pusser’s 15 Year Old expression is said to have aromas of demerara sugar,
molasses, dried fruits and spices on the nose. It is described as being
full-bodied and round with a “warm, smooth, long and memorable” finish.
Pusser’s
has produced 3,000 cases of its 15-year-old rum, with 1,000 being distributed
in the US, Europe and the UK respectively.
