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| Félix J Serrallés Jr.. |
Don
Q Rum Producer Destilería Serrallés has named Philippe Brechot as its
new president and CEO. Félix J
Serrallés Jr. has decided to retire after 36 years at the helm of the
distillery. Serrallés Jr, is a
fifth-generation member of the family which owns Destilería Serrallés, has led
the distiller since 1981. During his
tenure, the company has built its export markets and achieved “sustained
growth” for Don Q in the US. He will
continue to serve has chairman of the board of directors. Philippe Brechot, most recently managing
director for Latin America at William Grant & Sons, will succeed Serrallés
Jr as president and CEO. He brings to
the role 25 years of international management, distribution and marketing
experience, and has previously worked for Diageo and Moët Hennessy.
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| Philippe Brechot |
“We
are fortunate to have found Philippe, a proven executive with ample experience
growing premium brands in global markets,” according to Filex J. Serrallés Jr. “He will
be an asset to lead our team as we continue to expand our brand’s footprint
throughout the global spirits market. “We
have developed a solid team in the USA and we will continue to focus on growing
Don Q in this important market. I am confident that Philippe’s experience
in developing premium brands will create a unique synergy that will strengthen
our ongoing efforts in the USA and beyond.”
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| Roberto J. Serrallés |
Sixth-generation
family member Roberto J. Serrallés will continue in his current role as
president of Serrallés USA, the company’s US distribution arm. Destilería Serrallés also confirmed its
chief executive officer and executive vice president of Serrallés USA John
Eason will continue in his role.
