Friday, September 30, 2016

You First Taste Your Cocktails with Your Eyes

“Before we dive into cocktail presentations, we must have a delicious-tasting cocktail to start with!   A very good drink is most important—and be executed well—before we can move on to other elements of the cocktail experience.”

    One of the most important factors to a fine cocktail is how it appears to the customer.  If you look at what people picture on their Facebook or Twitter pages it is the cocktails and food that is most appealing to their eye.   These are the pictures that they share with their friends and family as to how good what they are eating and drinking is before they ever get to taste it.

     The best chefs and mixologists in the world work as hard on the appearance of their creations as they do on what is going into them.  First is the ingredients and the mixing of the cocktail, next is the selection of the glass that it is to be served in. and third the importance of garnish to finish the mix all adds to the taste appeal of the cocktail long before the first sip.  “Amazing garnishes to presentations should enhance the drinking experience, not merely add fluff and glitter to it.  Many garnishes don't just add eye appeal, but also add supplemental flavor.  With this in mind make sure the items of garnish also add a positive note to the overall flavor of the cocktail.  There are no "universal garnishes", but rather each cocktail calls for a garnish that enhances the experience for the customer and not just something that is tossed on top.
Unique Glassware

     The eye appeal along with the palate appeal is a combination that has to be addressed on every cocktail if you want your customers to enjoy the complete experience of your creation and return for a second visit and tell their friends about your skills.  

Havana Club Set to Enter U.S. Market the Minute the Embargo Disappears

New Label
     Cuba’s Havana Club rum is set to enter the U.S. market “even if it were to open tomorrow,” according to executives of the firm that exports 75 percent of its production.   “We’re well prepared. We’ve spent 16 years waiting for the opening of that market, which is the world’s biggest for rum,” master rum distiller Jose Navarro told a press conference in Havana, to which he presented the new image of the iconic firm’s rum that is aged for seven years.
Old Label

     Early this year, the mixed Cuban-French company, Pernod Ricard-Cuba Ron that markets Havana Club worldwide won the legal battle it has fought for more than 20 years with Bacardi for brand rights in the United States.  Until that litigation was resolved, Bacardi sold the brand in the U.S., while Pernod Ricard has marketed it in the rest of the world since the mixed company was formed in 1993.

     Havana Club International CEO Jerome Cottin-Bizonne said Monday that the company is preparing to open new markets, “including the U.S.,” which will only be accessible to a Cuban product once the embargo is lifted that the United States has imposed on the island for the last 50 years.

     Though the two countries announced the beginning of a diplomatic thaw almost two years ago after five decades at daggers drawn, the embargo remains in place and its elimination is the chief demand of the Cuban government within the new relations.