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| Maurico Vergara |
Bacardi
has named Mauricio Vergara as global category vice president
of rums, replacing Dima Ivanov.
Mauricio
Vergara has taken up Dima Ivanov’s previous position as global category vice
president of rums at Bacardi. Vergara,
who was previously vice president of global commercial for Bacardi, will be
responsible for the flagship Bacardi rum brand, including its new Facundo rum
collection.
He
replaces Ivanov, who was promoted to chief marketing officer and president of Bacardi Global
Brands in January. Ivanov
said: “Mauricio brings extensive industry knowledge to the role complemented by
a deep understanding of the overall Bacardi business, how our global and
regional functions collaborate, and the unique entrepreneurial spirit and
culture that makes Bacardi so special.
“With
his knowledge and experience in both the commercial and marketing side of the
spirits business, the transition to a global category will be seamless.” Vergara
has spent 20 years in marketing and commercial roles, 15 of which have been
within the beverage industry.
