Wednesday, August 8, 2012
Ron Matusalem: Cuban Heritage and The Same Fine Rum
Benjamin Camp returned to Spain in 1912 leaving the company operation to his brother Eduardo and Evaristo Alvarez. The Alvarez and the Camp became closer following the marrage of Evaristo Alvarez's daughter to Eduardo Camp's son. The company grew under the leadership of Claudio Alvarez LeFebre for the next 25 years. Prohibition in the United States did a lot for the growth of Cuba's rum industry as Americans flocked to Cuba to enjoy their rum. In the 1940's Claudio's son Claudio Alvarez Soriano took control of the company and under his leadership Matusalem had 50% of Cubas rum business. In 1956 the Alvarez family was struck by disaster when the elder Alvarez passed away followed 6 months later by his son dieing of lung cancer.
In 2002 the company relaunched in the Dominican Republic and started producing premium rums from the Caribbean. Today the Matusalem Rums are being blended by master blenders that are all direct decedents of the founders of the company. The rum is still being ared and blended in the solera system in barrels just like it was produced back in the early days in Cuba.
The Cuban government tried to produce Matusalem again, but after a legal battle it disappeared and has not been seen since. After many years of rums being produced in Puerto Rico, The Bahamas, and in Florida, the Matuslem Brand has a perminant home from where to produce it's premium rums once again. ;o)
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