Have you noticed that when you visit friends and or you are at home you pretty much drink the
same things? It is an interesting thing, friends and myself included, except with me it is just the opposite. I drink the same thing when I'm out on the town, and experiment at home.
I notice that people that come to the Rum Bar are willing to experiment with new ideas regularly. I find only a few that are really stuck in their ways and don't want to vary from their regular cocktail. There is an article done about some research recently done in the United Kingdom that verifies this phenomena. An article in the Spirits Business showed the results.
"Eight
out of 10 United Kingdom consumers never or rarely try new alcoholic beverages
when drinking outside of their homes, new research has revealed."
Research
shows the majority of British consumers are reluctant to try new alcoholic
drinks. Researchers found 77% of
out-of-home drinkers were reluctant to try new products and 32% admitted to
sticking to brands they already know and trust.
Reasons given for being hesitant to sample new brands included a lack of
awareness of new products on the market (14%) and that there were no new drinks
on the market that they liked (21%).
“With
the vast diversity of products available at pubs, bars and clubs, consumers are
faced with a myriad of alcoholic beverage options, and in the face of so many
new drinks they often stick to tried and tested favorites,” commented Sam
Allen, analyst.
However,
more than half of those questioned (56%) who frequently experimented with new
drinks said they enjoyed trying new flavors and 33% looked for locally made
products. Seasonal products also proved
favorable, with a quarter of consumers keen to try new offerings selecting
seasonal beverages. “Many consumers are
becoming bored with traditional flavors, which has resulted in the rapid growth
of smaller scale brewing and craft production,” Allen added. “Limited edition and seasonal options that offer
fresh and exciting tastes will encourage more consumers to try products while
they have the chance.”
